Energy conservationclimate change reduce the overall carbon footprint of our business operations by. This is expressed through the actions of the company in the following areas. This case cocacolas corporate social responsibility in india focus on globalisation and increasing competition, it becomes inevitable for companies to have clearly defined business practices with a sound focus on public interest. Cocacola enterprises has operations in north america. Coca cola aims to give back at least 1% of its annual income for charitable causes annually. Sustainability our sustainable initiatives cocacola gb. Coca cola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Coca cola has been experimenting with various methods of recycling in order to both improvise upon or maintain profits and contribute towards the environment. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept. The stock price of the company is the same price as it was 10 years ago.
Corporate social responsibility and competitive advantage. Cocacola is a muchadmired company amongst its customers but they are still not perfect. At the 2nd inclusive business asia forum led by the asian development bank at its manila headquarters, cocacola was among the business organizations invited to share their best practices and application of the. Coca cola sustainability essays 922 words bartleby. Four case studies on corporate social responsibility sustainicum. We use cookies to optimise our website to provide you with the best, most relevant experience. Students name professors name course date corporate social responsibility efforts and ethics at cocacola introduction ethics refers to moral principles based on beliefs of what is right and what is. Apply to order picker, merchandiser, forklift operator and more. Corporate social responsibility in the coca cola company. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic. Consumerism, brand image, and public interest in a globalizing india, 2007 cultural anthropology 22, no. The corporate social responsibility initiatives on coca. Cocacola corporate social responsibility and sustainability berlandie benoit professor altamirano monroe college.
Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. Philanthropy to corporate social responsibility cokes. In india, the worlds largest beverage maker cocacola inc. Coca cola india what is csr corporate social responsibility. Coca cola corporate social responsibility research. Although coca cola tries to handle all these issue the one i feel one that is morally right is. Coca cola enterprises is a global manufacturer and bottler of cocacola beverage products.
Cocacola hbcs 2010 social responsibility report focuses on the sustainability issues that matter most to our stakeholders and our business. Cocacola csr assignment corporate social responsibility. Cocacola shows corporate social responsibility in philippines. In january 2006, the university of michigan suspended the purchase of cocacola products on its campus. Responsibility in the vietnam through research, training and curriculum development. Thats according to ray rogers of the corporate campaign in new york city. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. How cocacola company protects its multibillion dollar brand. Cocacola and water in india, 2005 corporate social responsibility and environmental management 12, p. This is due to ethical issues associated with the company.
Cocacola is coopting the corporate social responsibility movement. The task was about writing the corporate social responsibility efforts and ethics of a bog company,in this case coca cola. This article studies four multinationals apple, canon, coca cola, walmart in relation to their csr reporting. The main objective of the csr program is sustainability. Coca cola has had a sustainability plan in place since quite a few years. Coca colas portfolio encompasses a full range of beverage categories, including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffeebased beverages and teas. Cocacolas business ethics were questioned, and labor activists have been actively seeking to pressure cocacola u.
Cocacola and corporate citizenship by jackie hayes under contemporary globalization, corporations have achieved a size and scope unparalleled to any other time in history may 24. Corporate conscience corporate citizenship social performance sustainable responsible. At coca cola, csr is part of our commitment to establishing sustainable communities. A video on coca cola and its corporate social responsibility.
Corporate social responsibility of cocacola company by. The company used an open source arrangement for ideas to practice sustainability at home. Presentation topic global supply chain of coca cola. April 15, 2016 the everevolving business landscape is changing once again but this time, the change, initiated by business leaders, is happening at the base of the pyramid. Cocacolas corporate social responsibility in india. The business consumes resources of the environment and hence has the obligation to be a good citizen and give back the environment what has been taken from it. Over 5,200 people lost their lives in the wake of typhoon haiyan. These programs are designed to support healthy watersheds and sustainable programs to balance the water used throughout our production process.
Corporate social responsibility assignment cocacola cocacola is currently undergoing many different activities currently to better the world around us. The company has also been accused of discrimination and a case was filled in 1999 against the company for this offense. Did you know that we give back at least 1% of the companys operating income. The ceo of cocacola on using the companys scale for good. Coca cola has the most aggressive lawyers in the world who ensure the companys rules are adhered to regarding where and how to sell the coca cola products. Coke was engaged in a number of communityfocused csr initiatives. Cca has operations in five countries australia, new zealand, fiji, indonesia and papua new guinea, manufacturing, selling and distributing a diversified product portfolio including carbonated soft drinks, water, sports and energy drinks, fruit juice. The ethos of social responsibility in a cocacola advertisement giovanna ike coan abstract. The cocacola quality system on par with iso 9001, iso 14001, ohsas 18001 subscribes to the global food safety initiative and other food safety regulations. This case is about cocacolas corporate social responsibility csr initiatives in india. Business ethics and corporate social responsibility.
This case philanthropy to corporate social responsibility, cokes initiatives focus on the cocacola company coke, the 118yearold soft drink producer and usbased multinational, has engaged in various philanthropic and social initiatives in the communities where it operates, across the globe. Coca cola social responsibility and sustainability 1742 words 7 pages. The corporate social responsibility of coca cola amatil in accordance with the economic, ethical and discretionary framework can be stated as follows, the coca cola amatil provided its consumers with the significantly high quality of products such as food and beverages. For example, in belgium in 1999, a few children got sick after drinking a cocacola branded product. Corporate social responsibility coca cola enterprises a business operates in an environment. Cocacola learns a tough lesson about corporate sustainability.
Business ethics and corporate social responsibility 1. The cocacola company struggles with ethical crises. Cocacola has sought to advance the development of a recyclingbased society and design consumerpreferred, resourceeffective packaging, to encourage recovery and reuse. Safety management system standards cocacolas code of business conduct commitment to its employees right to form unions c. Coca cola corporate social responsibility coca cola. A case study on corporate social responsibility in nestle, tata, itc article pdf available january 2016 with 49,537 reads how we measure reads. Pdf four case studies on corporate social responsibility. The company also distributes dr pepper and other brands. Coca cola and corporate social responsibility coca cola s position atop the branding world hasnt come easily, and its future there isnt guaranteed. In an open letter to the calvert group and the interfaith center on corporate responsibility iccr, rogers challenges the groups designation of cocacola as socially responsible, with detailed documentation of cocacolas human rights, child. If coca cola has successfully applies its corporate social responsibility, it would attract a great number of consumers to accept its brand. Cocacola indias corporate social responsibilty strategy. According to the coca cola corporate social responsibility report 2010 the csr program of the company is the following.
Corporate social responsibility of cocacola company geographic reach strategy the company are adding noncarbonated products in their portfolio for growth fruit juice sports and energy drinks bottled water tea beverages company profile more than 200 countries worldwide operation. It will present a general outlook of the companys profile and its compliance with. Cocacola amatil limited cca is a bottler of nonalcoholic readytodrink beverages in the asiapacific region and a cocacola bottler. The figure below illustrates the pattern of distribution of this fund in 20. It details the activities taken up by cocacola indias management and employees to contribute to the society and community in which the company operates. Corporate responsibility american chamber of commerce in. Pdf a case study on corporate social responsibility in. Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment. First of cocacola is currently working on community water programs. The theme of this campaign was social responsibility and the focus in the advertisement studied here is on. Coca cola case study in corporate social responsibility.
Therefore, after the experience of some conflict, the csr initiatives of the company increase rapidly, facilitating to improve brand reputation, which would raise sales volume and benefit. King graduate school abstract large companies like cocacola, have always engaged in. Cocacola corporate social responsibility coca cola. Cocacola is eschewing advertising for corporate social.
Corporate social responsibility efforts and ethics at coca. Corporate social responsibility of coca cola amatil. Even with its faults, governments are a far more effective protector of the public good than any campaign for corporate social responsibility, karnani said. Coca cola hbc cesko a slovensko is a producer, retailer and distributor of branded nonalcoholic drinks of the coca cola company. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by coca cola beverages croatia during the past four years has had a positive. Coca cola is undoubtedly one of the most famous and most valuable brands all around the world. Coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.